Understanding the diversified music background of different regions, Converge Technologies assisted Zong in establishing a Regional Radio which allowed the subscribers to listen to their favorite regional artists over their mobile phones. The campaign, also, sought to highlight the hidden singing talent among its subscribers by allowing them to enter the singing competition and recording a song in their own voice. The personalized aspect of the entire idea transformed it into a massive hit amongst the targeted audience.
- Content Aggregation
- Content development
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In their pursuit of empowering the ...