Pakistan's first ever and the largest rural music integrated campaign. Jazz is Pakistan's biggest brand with penetration deeper than any other brand. It has one of the highest recalls, and what better way to tap the rural market than to pick up Rural Icons, remake their music, get international artist to play with them, have concerts and make this music available on mobile VAS and social platforms. Social music property has more than 17,500 plus songs with artist background data. A true tribute to great regional musicians by Jazz. Kyun kay Jazz to apna hai!
- Content Aggregation
- Social Media Integration
- Application Development
Picking up an idea from Dove’s...
A mobility leg was added to the school activation program which was ...
Keeping the legacy of consistently upgrading its voting drive...
Understanding the diversified music background of different regions...